Women are supposed to be WHAT?

According to a number of recent adverts, women are supposed to be perfect. We’re supposed to look “good” (whatever that means), fit (OK, for health reasons, but not for the reasons the ad-makers suggest), be “girly” (ugh), and oh, I dunno, we’re probably supposed to like everything pink, like shopping for shoes and handbags, and as an added bonus, so that we don’t intimidate men, be brainless and ditzy, too.

What the fuck? Continue reading